Digital Marketing Executive

Job Description

We are seeking a talented Digital Marketing cum Content Writer to join our team. This role requires a high level of creativity, attention to detail, and project management skills. The ideal candidate is a self-starter with a passion for crafting engaging content that drives traffic and generates leads.

Key Responsibilities

Develop and implement effective digital marketing strategies that drive brand awareness, engagement, and traffic to our digital platforms.
Managing digital marketing initiatives and integrated marketing plans related to business growth using paid and organic channels like SEM/SEO, Facebook, Display and Remarketing.
Develop, implement, and manage marketing campaigns that promote the products and services of a company.
Create compelling content for websites, blogs, social media, and other digital platforms.
Conduct keyword research and use SEO guidelines to optimize content.
Manage and oversee social media content.
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.).
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead.
Collaborate with other departments to ensure brand consistency.
Measures and reports performance of all digital marketing campaigns (Google display, Facebook and some other platforms) against goals (ROI and KPIs).

Key Skills

Proven work experience as a Digital Marketing Specialist or similar role.
Excellent written and verbal communication skills in English.
Solid knowledge of SEO, keyword research, and Google Analytics.
Experience with social media management and content creation tools.
Strong analytical skills and data-driven thinking.
Bachelors degree in Marketing, Communications, or relevant field.